Kevin Poulter

With brands sold in 180 markets around the world, British American Tobacco, the world's most international tobacco company, was looking for a way to access and analyze data to improve supply-chain performance. The IT department was charged with finding a new approach that would provide significant improvements over the traditional approach of gathering and storing data, transforming it into information, and generating reports. The complexity of report generation, married with the inability to easily connect disparate information sources, makes this a costly information technology problem. Critical supply-chain information at British American Tobacco is stored in applications from SAP and i2 Technologies. The problem that the company faced was that the data and information contained in the enterprise was difficult to get at, couldn't be easily created or administere... (more)